Wednesday, July 8, 2020

CEO Insider

CEO Insider

Branding in our Trumpian Times

Unless your brand is at the wrong end of a tweet directed from our president, as a business owner, you have likely made peace by now with how your brand navigates in a solar system with Donald Trump’s brand as the sun. Few can honestly doubt the Trump brand’s gravitational...
CEO Insider

Why Every CEO Needs an Ecosystem Strategy

Business ecosystems have existed since the beginning of humankind. These communities of customers, partners, suppliers, content providers, investors, and others who interact with or affect our companies evolve and grow organically. They are a natural manifestation of the way we buy, sell, and trade with each other. Yet in today’s...
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