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CEO Spotlight

Yana Mosina
CEO Spotlight

Scalable Marketing Strategies: Yana Mosina’s Experience From Confectionery And Cosmetic Giants Adapted To A Grocery Supermarket Chain

Large businesses are constantly seeking new successful strategies to attract and retain consumers, and perhaps the most promising trend today is omnichannel marketing. This approach involves creating a unified system of all customer touchpoints to build personalized communication with them. Fifteen years ago, most buyers used only one or two...
EKATERINA ANIKINA
CEO Spotlight

Unlocking the power of Innovation for iconic brands: Insights from Industry Leaders

Marketing products that transform and inspire. Proficient marketing management has become indispensable in today's landscape, as intense competition compels companies to continually innovate and adapt to emerging trends. Businesses that strive for innovation have an advantage because they can offer unique and effective products that attract consumers' attention. Launching innovations...
Jaimie Lowe
CEO Spotlight

Expert Global Consumer Brands Executive Jaimie Lowe Brings Vision and Clarity to Financial Wellness

Jaimie Lowe, an expert global consumer brands executive, adds value and financial wellness to international companies via years of pertinent experience. Financial planning and analysis operations provide a data-driven foundation for a company’s key business decisions. FP&A activities, along with the firm’s treasury, risk management, and investor relations functions, play...
Anjanava Biswas
CEO Spotlight

Beyond Chatbots: How this AI Professional Is Making a Difference Amidst the Rush for Generative AI

Artificial intelligence has a transformative effect on countless sectors worldwide, with applications ranging from modernizing research and development to influencing how we conduct business and create art. But along with these opportunities come difficult challenges to overcome. Specifically, there’s a lack of established practices for AI development, and as a...
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