Influencer marketing is defined as a form of marketing that puts an emphasis on using key leaders, industry or social media influencers to drive the brand’s message to the larger market. The marketing strategy has gained popularity with the rise of Instagram and other social media platforms. Both big and...

If you have been marketing your business online for a while now, then you should know by now that content surely is the most important part of operating a website and being successful on the internet. Without content, people will not know what you are able to offer them and...

Thanks to the Internet, more and more people are now turning to social media to help their business get recognized. It is estimated that about 2.5 billion people worldwide will be using social media by 2018. Facebook alone has about 1.9 billion monthly users according to Mike Hoefflinger, and with...

Brand awareness through social media has seen tremendous growth over the last few years. Business entrepreneurs are tapping into social media to create a two-way communication with the users so as to make as many sales as possible. Incorporating influencer marketing can for sure bring amazing benefits if well applied...

The social media marketing can contribute a lot to uncover your brand voice. According to the statistic, there are over 2.5 billion social media users, and this number is expected to increase up to 2.95 billion users in 2020. Furthermore, the people also spend a lot of time on various...

Influencer marketing is the form of marketing where an influencer (a person with a sizable no. of followers on the social media platforms) is chosen for the promotion of a specific brand and products. In today’s time where the organic reach is decreasing, and the social media platforms are forcing...

that should be considered when trying to build your brand’s authority on the internet. The first, and most obvious, is the fact that your brand needs a website – an online property that offers the world access to details about your brand, the products and services you produce, and other...