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Todd Caponi

Todd Caponi

Todd Caponi is an acclaimed author, speaker and sales leadership professional. He is CEO and founder of Sales Melon LLC, teaching companies’ salespeople and leaders. His expertise is in building the revenue capacity for technology companies, having served in senior leadership roles and helping one organization to a successful IPO followed by an exit valued at almost $3B. He won the American Business “Stevie” Award for VP of WW Sales of the Year. His new book, The Transparent Sales Leader (IdeaPress Publishing, July 5, 2022), challenges long-held sales leadership standards and provides an easy-to-implement framework for today’s sales leaders.


Todd Caponi is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website.
Todd Caponi
Success and Leadership

In Sales, the Second-Best Thing to Winning Is Losing Quickly

In the world of sales, pursuing quality leads over quantity is often expressed, but rarely practiced. Unfortunately, traditional approaches to what actions are measured and enforced by sales leaders disincentivize sellers from quickly qualifying out of opportunities they’re likely to lose.   So often, sales leaders prioritize the volume, or quantity, of leads...