Google Data Studio reporting is a great way to get a lot of information and filter it onto one "canvas" to showcase to the person you’re doing SEO or web traffic reporting for – and in a way you can add text and move things around. Because it’s a Google...

Creating meaningful change on your website to create more traction, get more sales, or contact form submissions really requires clarity around what a ‘conversion’ is on the site and then tracking that so you can see if your changes are making a positive effect. Conversions are one of the most...