Sophie Trelles Tvede

Sophie Trelles Tvede calls herself a “Third Culture Kid”. She was born in Denmark, went to school in Zurich, studied in England and now works in Munich. After founding Invisibobble in 2012, the idea of the spiral hair tie became a true success story. In 2016 Sophie was honoured by Forbes Magazine 30 under 30. Sophie is also author of 100 Million Hair Ties and a Vodka Tonic: An entrepreneur’s story. Sophie Trelles Tvede is an opinion columnist for the CEOWORLD magazine. Follow her on Instagram or connect on LinkedIn.

CEO Insights Success and Leadership

Leadership: Lessons I’ve learned about leading a team and a company to success

CEO Insights Success and LeadershipSophie Trelles Tvede

There is something really odd about being a founder/CEO, which is that there is actually no definition for your role. A salesperson does sales, a social media role does everything around social media, but the founder? Not even the internet can give a real answer. I guess the reason is...

Tech and Innovation

Where invisibobble’s innovation came from

Tech and InnovationSophie Trelles Tvede

For a lot of people innovation is a daunting word, especially when it is put into a sentence with ‘I’, such as ‘I need to create an innovation’. It’s almost like this fictitious, far away magical world that only superhumans are capable of accomplishing. Truth is, it happens all the time, literally...

Lifestyle and Travel

From hangovers to hair ties

Lifestyle and TravelSophie Trelles Tvede

In the Fall of 2011, I was at the University of Warwick, studying at Warwick Business School (WBS). Just a few months earlier, I thought that by the time I was at university, I would be 10/10 fulfilled in my life, without a worry in the world. Why would I not...