Legendary creative director Dave Trott argues in his latest book, "Creative Blindness," that creative vision comes from seeing what others don’t. If you see the world differently, you are able to think differently. And that ability to think about problems in unexpected ways is what leads to genuinely creative ideas....

When an organization commits to changing its culture, business model, or brand, the impetus can often be traced back to the need to move from a vertical to a horizontal structure, to free talent from outdated business practices, or to harness digital’s full potential.  In fact, ninety-five percent of CEOs view technological...