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Friday, November 15, 2024
CEOWORLD magazine - Archive in Richard Graeter

Richard Graeter

Richard Graeter

Richard Graeter, President & CEO of Graeter's Ice Cream. As a member of the fourth generation of the Graeter family to own and operate the business, Richard Graeter is dedicated to the family tradition of making ice cream, while embracing new opportunities and technology to grow the business. Richard Graeter is an opinion columnist for the CEOWORLD magazine. Follow Richard on Twitter or connect with him on LinkedIn.
Richard Graeter
CEO Agenda

150 Years and Going Strong: How Graeter’s Ice Cream Continues to Sweeten the Pot Year after Year, With Unprecedented Success

At one time, ice cream was a neighborhood affair. Family proprietors froze ice cream in back rooms, sold it in front parlors, and lived upstairs. Then modern technology revolutionized, and in my opinion, ruined, ice cream. By 1920, new modern factories had flooded the market with mass produced ice cream....