Nathan Baird

Nathan Baird is the founder of customer-driven innovation and growth firm Methodry and author of Innovator’s Playbook: How to create great products, services and experiences that your customers will love! (Wiley; 1st edition; April 13, 2020) He is one of the world’s leading Design Thinking practitioners, a former Partner of Design Thinking for KPMG and helps teams build their innovation mastery and works alongside them to create new innovations. Nathan Baird is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.

Special Reports

6 tips for running a successful idea generation workshop: The perfect (brain) storm Part 2

Special ReportsNathan Baird

In part one I shared five proven lessons and tips to help you design and prepare a successful idea generation workshop. You can read it here. In this final article of the two-part series, I share six proven lessons and tips to help you facilitate and run a successful idea...

Success and Leadership

5 tips for designing a successful ideation workshop: The perfect (brain) storm Part 1

Success and LeadershipNathan Baird

I hear it time and time again that ‘a shortage of ideas isn’t our problem in innovation, it’s our inability to implement.’ Implying that ideas are the easy part! I strongly disagree. Yes, anyone can come up with ideas, but what is actually needed is differentiated, relevant and value adding...

CEO Agenda

5 things organisations get wrong about innovation

CEO AgendaNathan Baird

Innovation is going to be a key driver of growth for organisations and the economy as we look to come out of the pandemic, yet innovation itself is not easy and there are many pitfalls to be avoided along the way. Here are some of the common things that organisations...

CEO Agenda

Six tips for building a culture of innovation

CEO AgendaNathan Baird

Innovation will be a key driver of growth for organisations and the economy as we look to come out of the pandemic. As we look to 2021 as an opportunity for a fresh start how can we reset our organisations’ and teams’ cultures to be more innovative? Here are 6...

CEO Agenda

Why You Need To Care About Design Thinking

CEO AgendaNathan Baird

Design is the ‘in’ word — but what does it mean? And should you care? The word ‘design’ has become a substitute for what we called ‘insight-led innovation’ when I was starting my career at Unilever. (And it was probably a substitute for an even earlier term before that!) I...

Nathan Baird

6 tips for running a successful idea generation workshop: The perfect (brain) storm Part 2

5 tips for designing a successful ideation workshop: The perfect (brain) storm Part 1

5 things organisations get wrong about innovation

Six tips for building a culture of innovation

Why You Need To Care About Design Thinking

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