Nathan Baird

Nathan Baird

Nathan Baird is the founder of customer-driven innovation and growth firm Methodry and author of Innovator’s Playbook: How to create great products, services and experiences that your customers will love! (Wiley; 1st edition; April 13, 2020) He is one of the world’s leading Design Thinking practitioners, a former Partner of Design Thinking for KPMG and helps teams build their innovation mastery and works alongside them to create new innovations. Nathan Baird is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.
Nathan Baird
C-Suite Agenda

5 things organisations get wrong about innovation

Innovation is going to be a key driver of growth for organisations and the economy as we look to come out of the pandemic, yet innovation itself is not easy and there are many pitfalls to be avoided along the way. Here are some of the common things that organisations...