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CEOWORLD magazine - Archive in Mike Adams

Mike Adams

Mike Adams

Chief Storyteller and Co-founder at Growth in Focus. Mike Adams is a business storytelling specialist and author of Seven Stories Every Salesperson Must Tell. Mike has managed sales teams in the UK, Russia and throughout Asia for international corporations such as Schlumberger, Siemens, Nokia and Halliburton and has sold over a billion dollars of products and services over his career. Since 2014, Mike’s storytelling consulting practice has been helping sales teams find and tell their best stories.
CEO Advisory

The Three Stories Every Business Leader Must Have

There are countless low-grade stories swirling around your business. Anecdotes told by your staff, customers and business partners collectively paint a confusing and often unflattering picture of your company. As the leader, you must find a way to manage this babble. The solution is to be purposeful about your critical...
CEO Advisory

Why Effective Leaders Are Good Storytellers

Effective leaders are not just good storytellers, they all use the same story plot! Effective leaders take their social group on a journey to a promised future. By definition, that’s a story, because a story is an unpredictable sequence of related events, a journey. And if you understand the leader’s...