As global competition increases and technology creates opportunities for disruptive customer experiences, brand managers at the world’s top companies are leaning more on design thinking than ever before to maintain industry leadership. Below, we will explore this strategy and outline how it can be deployed to create great customer experiences....

For decades, business leaders have sought to break unproductive habits within organizations that hinder productivity and innovation. This gave rise to the field of business transformation, which has seen countless transformations of its own. While a number of methodologies and strategies exist to provide a framework for business transformation, there...

Customer experience is a complex relationship between your company and your customers. The most successful companies out there are defined by the customer experience that they offer. For an approach to be effective, a company must take care to account for every element of the customer experience. There is a...