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CEOWORLD magazine - Archive in Matthew Luhn

Matthew Luhn

Matthew Luhn

Matthew Luhn is a writer, story branding consultant, and keynote speaker with over 25 years' experience at Pixar Animation Studios, with story credits including the Toy Story and Monsters, Inc. franchises, Finding Nemo, UP, Cars, and Ratatouille. Alongside his work in Hollywood, Matthew Luhn trains CEOs, marketing teams, directors, and professionals on how to craft stories for Fortune 500 companies, Academy Award-winning movies, and corporate brands grossing billions of dollars worldwide, advice he’s packed into his new book, The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond (Morgan James Publishing; August 28, 2018).
Education and Career

A 6-Foot Gorilla Named “Joe”: 3 Ways to Hook Customers Like They Do in Hollywood

No one expects a leisurely stroll down a city street to turn into an encounter with a giant hairy gorilla—but that’s exactly what my grandfather had in mind when he placed “Joe” in the front window of our family’s toy store. Joe was a six-foot-tall stuffed toy gorilla, complete with...