For 28 years, Mark Stiving, Ph.D. has led, coached, and taught businesses through the lens of pricing, a radically different approach from other business experts. Mark has driven company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. He started and sold three companies and has written three books on pricing and value. Mark evangelizes pricing at major conferences and has conducted more than 400 days of corporate training for companies like Bloomberg, Ernst & Young, and Tyco Electronics. Mark’s doctorate is in marketing from UC Berkeley, and he lives in Reno. Mark is the Chief Pricing Educator at Impact Pricing LLC.

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Mark Stiving is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.