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CEOWORLD magazine - Archive in Kevin Loftus

Kevin Loftus

Kevin Loftus

Kevin Loftus is a brand and business development manager in New York City. Originally from Limerick, Ireland—and working in Berlin, Madrid, Dublin and Los Angeles along the way—his kinder friends commend his persistence, grit, empathy, and deep cultural expertise. Kevin Loftus is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn. He can be reached on email kevin-loftus@ceoworld.biz
Executive Insider

How To Rebuild Your Brand After A Crisis: 4 Guiding Principles

In the summer of 2019, I sat down with 10 branding executives—each of whom had advised on some of the most high-profile branding crises in modern history. I gathered their inside perspectives on what works to rebuild brand, and uncovered four guiding principles through which brands can evaluate their post-crisis...