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CEOWORLD magazine - Archive in Jeff Coffman

Jeff Coffman

Jeff Coffman

At AVALA, President Jeff Coffman has worked in various roles since 2003, including account management, strategic marketing, and business development for some of the agency's largest clients.
Education and Career

Selling Through a Third Party? How to Maintain Your Brand’s Integrity, Post-Sale

The relationship between a brand and its third-party sellers is a vital one: Distributors, retailers, dealerships, and e-commerce platforms are the faces that greet consumers. They bridge the gap between creator and customer, and in that privileged role, they become the conduits for a brand’s values, features, and aesthetics. Because...