Ilenia Vidili is a passionate customer-centricity advisor, keynote speaker, entrepreneur and author. She’s been inspiring and advising C-level executives on how to embrace customer-centricity as the key that unlocks the future of businesses. Her latest contribution to a handbook of research was based on why customer experience is the new competitive advantage. Ilenia Vidili's customer-centricity book Journey to Centricity is out in spring 2021. She’s worked with NEC, Bayer, ARM and more. She is originally from Sardinia where she often retreats to find a quiet place from her business travels. Ilenia Vidili is an opinion columnist for the CEOWORLD magazine. Follow her on LinkedIn.