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CEOWORLD magazine - Archive in Giles Lury

Giles Lury

Giles Lury

Giles Lury is a director at leading brand consultancy The Value Engineers and author of a number of marketing books including Inspiring Innovation: 75 marketing tales to help you find the next big thing. He has worked in advertising, market research, packaging design, corporate identity and brand consultancy. Giles Lury is an opinion columnist for the CEOWORLD magazine.
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Executive Insider

Six Good Reasons To Build Your Brand

Executive InsiderGiles Lury
“Why do we need a brand?” is a question I have been asked many times in my career in marketing. Most often the question comes from the CEO or CFO of a B2B brand or the founder of a start-up enterprise, though I have had the question from B2C companies,...