The 10 Commandments of Retail: According to Prof. Philip Kotler and Dr. Giuseppe Stigliano
In their latest book, Redefining Retail: 10 Guiding Principles for a Post-Digital World, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail business, and, as a matter of fact, of marketing per...