One rude security guard can destroy the marketing effect, the creation of which involved great investments. Why does it happen? And how should you deal with it? During the meetings with the company management, I always hear complaints about the employees not being responsible enough, they do not pay enough...

There is a period in the life of each company when shareholders and owners understand that there is a need to introduce changes and reforms. Reasons for this may be different: global crises that need to be immediately reacted to, changing market conditions and macroeconomic conditions, strengthening of competition, introduction...