Dr. Jamal Boukouray, Ph.D

Dr. Jamal Boukouray, Ph.D, is an international retail management consultant, author, keynote speaker and VP Marketing at Multidev Technologies. Core Specialties include Market Share Development, Digital Transformation, Branding & Marketing, Open Innovation, Design Thinking, Change Management & Leadership Analytics. Dr. Jamal Boukouray is an opinion columnist for the CEOWORLD magazine. Follow him on Twitter or connect on LinkedIn.

CEO Advisory

Post COVID-19 Playbook: 7 Contingency Planning Strategies & How To Beat The Black Swan Syndroms

CEO AdvisoryDr. Jamal Boukouray, Ph.D

Companies must adopt a recovery position in the Post COVID-19 black swan based on the jolt effects felt by retailers around the world in order to prepare new sets of contingency planning measures and cope with the looming signs of uncertainty. This entails, on one hand, reexamining their survival strategies,...

Lifestyle and Travel

2020 Valentine Economics For Jewelers – Looks Like A Diamond In The Sky

Lifestyle and TravelDr. Jamal Boukouray, Ph.D

According to the latest report released on January 30, 2020, by #NRF, another milestone and blockbuster month is waiting for American retailers in the jewelry business. Those surveyed on their spending forecasts are optimistic about their household incomes, buying power and the job market in general. They are planning to...

Education and Career

Jugaad Leadership in the Age of Executive Uncertainty or How to Implement Frugal Thinking across the Spectrum

Education and CareerDr. Jamal Boukouray, Ph.D

Looking for a fresh face and a new story, media channels treated Donald Trump like a rock star going from one Saturday Night Show to another, the political fight for election has turned into a race for audience with a promise to name Kanye as his Secretary of State and...

Education and Career

Nine Pre-emptive Rules to Tame Chaos & Complexity in The Disruptive Age

Education and CareerDr. Jamal Boukouray, Ph.D

In less than few weeks, the new #tic-tac-on-the-clock world calendars went from Christmas Spirit and shopping to Fast & Furious blowouts of what was left from Black Frenzy Fridays, Cyber Mondays and weekly to get rid of “less-than-one-year-vintage” collections, unscratched desktops, barely opened master chef toasters (still under warranty), games...

Education and Career

Storytelling and Narrative branding versus Merchandizing Marketing

Education and CareerDr. Jamal Boukouray, Ph.D

What would be the Tonight Show, Jimmy Fallon and Oprah without storytelling? How could have Dave Letterman, Anderson Cooper and Hala Gorani become household names without telling stories that have kept audiences awake for so many years? What would Obama’s inaugural speech have been without its fairy tale premise? What...

CEO Insider

The Curious Case of Digital Leadership in the Hollywood Age: How to Turn Role Models into Innovative Social Business Models

CEO InsiderDr. Jamal Boukouray, Ph.D

When my successful catering friend went from being a wedding planner to become a leadership party planner, I knew that time has to come rethink the whole meaning of leadership, time to separate the wheat from the shaft, corporate leadership from the leadership market. Over the years, leadership went from...

CEO Advisory

Personal Branding versus Corporate Branding: The Good, The Bad and The Ugly

CEO AdvisoryDr. Jamal Boukouray, Ph.D

Have you defined your personal brand? Are you consistently living your personal brand every day? Do you know how to balance between your personal branding and your corporate status as a spokesperson and corporate ambassador? If you’re like most of upper management professionals, top level executives I have trained or...