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CEOWORLD magazine - Archive in Cara A. Sloman

Cara A. Sloman

Cara A. Sloman

Cara A. Sloman, executive vice president, Nadel Phelan Inc.. Ms. Sloman has helped shape Nadel Phelan's brand, services and reputation for quality and results. Responsible for client strategy, while building and managing solid account teams that deliver results, Ms. Sloman has worked with market leaders to set industry agenda, establish thought leadership, build new categories, launch companies and navigate PR obstacles.

When I’m not at work, you can find me
On the trails with my noble steed or working in the garden.

Current philosophy
The future is whatever we decide to make it. Inspiration is to live every moment to its fullest, breathe deeply and keep going!

Cara A. Sloman is an opinion columnist for the CEOWORLD magazine. Follow her on Twitter and LinkedIn.
Success and Leadership

Navigating the Right Niche Marketing Strategy

Success and LeadershipCara A. Sloman
One of the most foundational elements of a successful marketing strategy is reaching your target audience – and this becomes extra challenging when you have a niche offering.  The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about...
CEO Advisory

Why Content Marketing, and Why Now

CEO AdvisoryCara A. Sloman
Content was already king when COVID-19 came along. Now that the pandemic has shattered the standard B2B marketing plan that included face-to-face meetings and trade show interactions, content has become a primary source of information for those on the buyer’s journey. As its importance increases, it is more critical than...