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Brice McBeth

Brice McBeth

Brice McBeth started his career at IBM as the Product Manager for one of the world’s first web analytics tools that eventually became Coremetrics. In his client engagements, Brice realized there was a need for an agency that specialized in conversion rate optimization. He wrote about the journey in his book, Salon Chairs Don’t Sell Themselves and eventually created the Infinite Conversions Workshop™ program, a one-day workshop designed to get businesses inspired to kick start new CRO initiatives.
Education and Career

6 E-commerce Pitfalls You Need to Avoid

Since I began my journey as a business owner almost a decade ago, I’ve made my fair share of mistakes and learned many lessons. I’ve gained invaluable knowledge on what it’s like to start from scratch and work hard to achieve success. I frequently think back on my early mistakes...