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CEOWORLD magazine - Archive in Bill Novelli

Bill Novelli

Bill Novelli

Bill Novelli, author of GOOD BUSINESS, has a distinguished career as a leader in the corporate and non-profit worlds. He was CEO of AARP, founder and president of the Campaign for Tobacco-Free Kids, EVP of CARE, and president of Porter Novelli, the global public relations agency. He began his career at Unilever and also was Director of Advertising & Creative Services at the Peace Corps. Today, Novelli is a professor in the McDonough School of Business at Georgetown University where he teaches in the MBA program, and also founded and oversees the Georgetown Business for Impact initiative. Bill Novelli is co-chair of the Coalition to Transform Advanced Care, a national alliance to reform advanced illness/end of life care in the U.S, and serves on a number of other boards and committees. In addition to GOOD BUSINESS: The Talk, Fight, Win Way to Change the World (Johns Hopkins University Press; February 2, 2021), Novelli is the author of Managing the Older Worker: How to Prepare for the New Organizational Order (Harvard Business Review Press; Illustrated edition) and Fifty Plus (SMP Paperback). He holds a B.A. and M.A. from the University of Pennsylvania. Bill Novelli is an opinion columnist for the CEOWORLD magazine. Follow him on Twitter or connect on LinkedIn.
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Commitment, Competence, and Character: The Three Dimensions of Great Leadership

After a long career that included work in private enterprise, co-founding and running an international public relations agency, and leading such non-profits as CARE USA and AARP, my current role is teaching MBA students. Every business school in America, maybe every school of any kind, proclaims that it creates leaders....