A recent survey by PwC revealed that CEOs in the GCC, including Oman, are among the most optimistic globally about revenue growth in 2025. Despite their confidence, regional leaders are acutely aware of the challenges posed by AI, climate concerns, and intensifying competition as industries evolve and boundaries blur.
The 28th Annual CEO Survey highlighted that 87% of Omani CEOs expect revenue growth in 2025, with GCC-wide confidence even higher at 90%. This optimism extends to hiring plans, as 69% of Omani CEOs intend to increase headcount over the next 12 months, surpassing the GCC average of 61% and significantly outpacing the global average of 42%. However, 34% of GCC CEOs identified skills shortages as a major concern, underscoring the region’s need for workforce development.
PwC Middle East Senior Partner Hani Ashkar commented that the Middle East’s optimism reflects its ability to adapt and innovate amid global challenges. He noted that regional CEOs are implementing bold strategies to drive growth, enhance competitiveness, embrace sustainability, and integrate AI, which collectively strengthen the region’s position as a dynamic business hub.
The survey revealed an urgency for transformation, with 60% of GCC CEOs stating that their businesses would not survive the next decade without significant adaptation—a notable increase from last year when fewer than half expressed similar concerns. The report noted that traditional business models are increasingly unsustainable due to rapid technological advancements, climate challenges, and the convergence of industries.
The adoption of generative AI (GenAI) has been particularly strong in the GCC. Over the past 12 months, 88% of regional CEOs adopted GenAI, surpassing global averages, while 70% believe the technology will boost profitability in 2025. In Oman, 87% of CEOs have incorporated AI into their businesses within the last year, further signaling the region’s confidence in AI’s transformative potential.
Climate action has also gained momentum, with 79% of GCC CEOs initiating climate-related investments over the past five years. Additionally, CEOs are increasingly entering new sectors and markets, with 43% indicating competition in new industries, 53% targeting new customer bases in the last five years, and 72% planning deals outside their industries within the next three years.
While focusing on growth and transformation, regional CEOs remain vigilant about emerging risks. Cybersecurity was identified as the top concern, followed by geopolitical instability, macroeconomic volatility, and technological disruptions.
PwC’s findings reflect a shift among GCC leaders toward a forward-looking approach, balancing optimism with proactive strategies to address challenges and ensure long-term value creation for businesses, stakeholders, and communities.
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