How Businesses Blossom With Mobile App Development

In the past decade, the world has turned largely digital, with nearly every facet of our lives relying on technology. Specifically smartphones have become a tool that all individuals use to stay connected. Many businesses capitalize on this opportunity, joining consumers in the space that they occupy the most, and offering a new way to access their products and services: mobile apps.

The startup and small business landscape is more competitive than ever. Globally, 95 new startups are launched every minute, creating a cutthroat market with competitors at every turn. Because of this, more founders are looking for ways to differentiate themselves in a saturated space. App development is quickly becoming a popular next step, as research has shown that startups with a mobile app are valued 825% higher than those without mobile apps. Additionally, venture capital funding is more prevalent than ever, especially in popular sectors like health technology, transportation, food, media, and wellness. Despite this funding, a staggering 90% of startups fail within their first five years, demonstrating a need to set themselves apart from competitors to succeed.

Mobile app development can be a key differentiator for startups and scaleups looking to survive their first crucial five years. Specifically, there are five major benefits that mobile app components provide to small businesses. First, a mobile app ensures a better user experience. These platforms are easy to access, simple to use, and are far more accessible than many other spaces. This can help to not only expand to new user bases, but also guarantee that existing users have a positive experience with the product or service. Additionally, studies have shown that committing to user experience leads to a 9,900% return on investment. In fact, nearly 75% of organizations see positive ROI from their mobile apps. Cost effective growth is also a product of mobile app development, with both manageable initial iterations and long term costs.

Having a mobile app tied to a business idea can validate the business idea or focus with investors. These components demonstrate scalability and a true market fit for the specified product. They can also prove that the idea has piqued consumer interest and has a viable long-term vision. Finally, there is projected profitability, especially as in-app purchases are expected to continue to rise.

The final benefit of mobile apps is that they can provide an additional source of revenue for a growing business. Research has shown that by 2027, app purchases will reach nearly $190 billion, and will grow by over 250% by 2030. Especially with the accessibility and popularity of subscription bundling, in-app ads, app-commerce integration, and app-data monetization, there are several avenues for revenue within mobile apps.

Although app development for startups is still growing in popularity, there are several success stories that prove how viable this business move is. Across all industries, startups have made a name for themselves, garnering millions of users and downloads as well as working on high profile partnerships to take their business to the next level. For example, Glorify, a Christian app focused on daily worship and wellbeing, has received millions in project funding since its move to mobile, and boasts over 2 million monthly active users.

Imobiliare, a Romanian lodging service, was acquired by Ringier and has garnered over 1.5 million app store downloads to date. Tenor, a GIF keyboard service, is taking conversations to the next level with a staggering over 300 million active users per month and 50 million total downloads. The app, which has been acquired by Google, sees over 300 million search requests per day. Additionally, what was once a startup is now a staple GIF keyboard service that is used across the social space on platforms like Facebook, Linkedin, Whatsapp, X, and Reddit. These success stories are prime examples of startups from varying industries that took the leap towards mobile and saw their business blossom. They now serve as examples for the millions of new small businesses that are looking to make a similar impact in their commitment to growth.

There are several successful mobile app developers that have committed to helping new startups get on their feet and dive into the mobile space. These organizations understand the importance of keeping up with the modern consumer, and have devoted international and cross industry efforts to helping new and viable business ideas take off. With robust teams of product experts, there is no shortage of support when it comes to building the perfect mobile app for a brand, product, or service, and the future is bright for those who are willing to take the next step with their ideas.

Have you read?
Best Countries to Hide Money.
100 most popular wedding song ever.
Countries in the world with the most female billionaires.
Countries ranked by the percentage of the workforce that is made up of women.