”Fortune/Deloitte CEO Survey” Reveals Geopolitical Instability as a Top Concern for 60% of the CEOs and Much More

According to the latest “Fortune/Deloitte CEO Survey,” 73% of CEOs are optimistic about their companies’ performance over the next 12 months. The survey, which included over 80 CEOs from more than 15 industries, highlights the confidence and strategic priorities of top leaders despite facing numerous disruptions.

Key Findings

Geopolitical Concerns: Geopolitical instability remains the top concern for 60% of CEOs, yet 51% express confidence in their ability to navigate these challenges.

Inflation Management: 43% of CEOs believe their organizations are equipped to handle inflation.

Adoption of Generative AI: 43% of CEOs have implemented Generative AI (GenAI) to drive innovation and enhance business operations.

Insights from the Fortune/Deloitte CEO Survey

Conducted between June 11 and 26, 2024, the survey captures the perspectives and priorities of CEOs from leading companies worldwide, including Fortune 500 and Global 500 firms. This 13th edition of the survey reveals how CEOs are addressing current disruptions while planning for future uncertainties, such as the upcoming U.S. elections.

Despite the challenges posed by geopolitics, inflation, and regulatory changes, CEOs remain confident in steering their organizations through these turbulent times. They are leveraging GenAI not only for operational efficiency but also to accelerate innovation and growth. The survey indicates that 45% of CEOs are using GenAI to discover new insights and drive business innovation.

Strategic Responses to Disruptions

Geopolitical Instability: For the third consecutive season, geopolitical instability tops the list of disruptors, with 60% of CEOs identifying it as a major concern.

Inflation: Concern over inflation has risen from 27% in the winter 2024 survey to 45% in the current survey.

Regulation: While 30% of CEOs express concerns about regulatory changes, 47% are confident in their ability to manage these changes.

The “Fortune/Deloitte CEO Survey” demonstrates that, even in the face of significant uncertainties and challenges, CEOs are optimistic about their organizations’ future performance. By embracing innovative technologies like GenAI and focusing on strategic risk management, they aim to navigate disruptions and drive sustainable growth.

As the November elections approach, CEOs are focusing on risk management and contingency planning. Many anticipate the elections will significantly impact taxes, regulation, and international trade. To mitigate potential risks, CEOs are adjusting business operations and strategies accordingly.

Diversity, equity, and inclusion (DEI) remain a priority for many CEOs despite challenges in measuring outcomes and competing priorities. About 40% of CEOs have integrated DEI into their strategic goals, setting measurable targets and providing regular updates to their boards on DEI progress.

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