How Kyle A. Duncan Becomes an SEO Expert through Guest Posts and Niche Edit Approaches

Search Engine Optimization, or SEO, is arguably one of the most accessible digital marketing tools that one can use, especially when a business is looking for a result-oriented approach.

Kyle A. Duncan knows just how powerful SEO can be in digital marketing. That’s why he started his own agency, Kyle A. Duncan, which focuses on helping businesses use SEO to connect with their target audience effectively.

Kyle didn’t stumble upon SEO by accident, as he actively pursued to master SEO after a series of disappointments from marketing agencies claiming they knew how to propel his business online. Duncan went as far as learning SEO to do it for his company. However, this endeavor fell short, and he closed his business.

After that, Kyle took matters into his own hands and learned where to start. His first foray into the world of SEO took him to do guest posts.

How Guest Post is Relevant to SEO

According to a guest blogging case study by Social Marketing Writing, guest posts can result in a 20% traffic increase for the guest blogger’s website. SEO Tribunal also stated that a business’s blog with guest posts as its strategy can help improve SEO rankings with a 5% higher index rate in search engines.

“Guest posting is a popular strategy for individuals and businesses to gain backlinks, increase organic traffic, and enhance website traffic through content placement on external platforms,” Kyle A. Duncan said. Guest posting helps business owners and content creators establish their authority in their niche, reach new audiences, and build a network within their industry, an essential part of SEO.

The first step to guest posting is finding the relevant website to contribute to. “A business can find relevant platforms online, check if they have a blog, make sure the traffic to their website, and shoot their shots at doing guest posting. Guest posting can also become a contributor piece on online media platforms,” Kyle A. Duncan added.

The Importance of Niche Edits

Following guest posting, niche edits come next. Niche edits refer to adding a website’s link to an existing article post on another website.

“To simplify it, imagine walking into a party where everyone knows your name—that’s what niche edits do for your website. It’s all about mingling your links into content already out there and popular. You’re not just a guest; you’re part of the in-crowd now,” Kyle A. Duncan explained.

When done right, niche edits can help content from businesses climb up the search rank. However, it’s crucial for a company that does this to ensure they do their homework. The first is to find an article that aligns perfectly with the content produced by the business. The websites where the article is should be relevant to the business niche.

Beyond finding the fitting links and backlinks to the article, niche edits also require an unrobotic tone to increase readability. Niche edits also mean paying attention to anchor text, with variation and natural tone in the right amount of text.

Why Do Both for SEO?

SEO is not one size fits all when it comes to digital marketing. There’s an element of trial and error, as well as consistency. Duncan works on both guest posting and niche edits to maximize the reach of the article or content for the business.

Combining backlinks and carefully researched platforms to make guest posts can significantly improve a website’s search engine ranking, increasing visibility through traffic and credibility for business growth and network. After all, both methods require backlinking, which is what SEO is at heart.

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