Svenska Spel CEO Patrik Hofbauer Joins Telia Company as President and CEO

Telia Company has officially announced the appointment of Patrik Hofbauer as its President and CEO, with his tenure commencing on February 1, 2024. Patrik Hofbauer, who presently serves as the CEO of Svenska Spel, brings a wealth of experience from previous leadership roles in the telecommunications and media sectors.

The search for a new CEO was initiated by Telia Company’s Board following Allison Kirkby’s decision to leave the company, which was announced on July 31. Throughout the selection process, the Board assessed a range of candidates, both internal and external, with a special focus on their leadership qualities, customer-centric approach, commercial acumen, and track records in execution.

Lars-Johan Jarnheimer, Chair of the Board at Telia Company, expressed his satisfaction with the appointment, stating, “I am very happy to announce, and soon welcome, Patrik Hofbauer as Telia Company’s President and CEO. Patrik has a strong track record of transforming businesses that operate in complex environments while building highly motivated teams that are focused on customer value creation and growth. Telia has shown good progress in its digital transformation and is continuing to execute its strategy to deliver value for all of its stakeholders. The Board and I are convinced that Patrik is the right person to continue leading this work as President and CEO, together with Telia’s experienced executive management team and dedicated colleagues across the organization.”

In response, Patrik Hofbauer expressed his gratitude and enthusiasm for his new role, saying, “I am honored and excited to have been appointed as the next President and CEO of Telia Company and am very much looking forward to working with talented colleagues across the company. Telia plays an important role for its customers and the societies it serves and is uniquely positioned to continue driving digitalization across its footprint and build on its network and technology leadership position. While I have most recently been working outside telecoms, I have followed recent industry developments with great interest, and I am ready to continue executing Telia’s strategy and move forward with its digital transformation program.”

Patrik Hofbauer’s background is marked by significant leadership experience in telecommunications and media. He spent 11 years at Telenor in various leadership roles, including CEO of Telenor in Sweden (2014-2018), CEO of Telenor Broadcasting in Norway (2011-2014), CEO of Clear Channel in Sweden (2009-2010), CEO of Canal Digital in Sweden (2005-2009), and CEO of NEC Scandinavia (1999-2004). Currently, Patrik serves as a Board member of Clas Ohlson and Chairman of the Board of Presto Holding. Born in 1968, he pursued studies in innovation, leadership, and strategy at INSEAD and marketing management at IHM Business School.

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