Author: Naveen Rajdev
Chief Marketing Officer at Wipro Limited
Naveen Rajdev is the chief marketing officer for Wipro, a global information technology, consulting, and outsourcing company. Naveen manages the global marketing team, which implements all brand initiatives. He believes that powerful technology brands are built on human principles and has been moving Wipro toward becoming a more digital and people-centric brand, leading the foundation of what he calls the "B2i" (i.e., business to individuals) future. The views expressed in this article are his own.