A life beyond your imagination; a life ahead of your urban settlements awaits you on the Deccan plateau of India. Situated in dense forests where sunlight struggles to reach and humans are allowed only in a restricted manner. Talking about Lakkidi, a gem in the rainforests of India..! Lakkidi in...

Understanding how your marketing efforts help drive business can help you find new customers and create trust and loyalty. In order to determine if your marketing is reaching the customers in your target market, you need to understand that specific customer set and how their actions affect your business. Knowing...

The COVID-19 pandemic has been a wake-up call for corporate executives, revealing how fragile and interdependent our global supply chains truly are. As lockdowns and border closures brought much of the world to a standstill, executives were forced to grapple with logistics and supply chain challenges they could never have...

If you're hoping to make your brand more purpose-driven in 2023 and beyond, you don't have to go so far as donating your company to charity. However, it's important to state your purpose upfront, get employee buy-in, and partner with the right people. With the right purpose and actions, you...

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...

This simple question often resounds in conversations and day to day debates. The subject is particularly delicate, and it needs to be discussed carefully as generalisations could create confusion. Much academic research has been already carried out on this topic, but an interesting aspect that I would like to subject...

Entrepreneurialism is first and foremost about creative problem solving. No matter how great your technology or idea, if it doesn’t solve an important problem for enough people, you have little chance for success. Still, most innovators are too eager to jump on a solution before they fully analyze and frame...

Now, more than ever, it's becoming more common to have teams that include recent high-school graduates and workers up through their 60s and beyond. While we expect the younger generations to step into the workforce, we may not expect older generations to remain as long as they have been.   It...

Growth and diversification are beneficial to businesses’ survival and sustainability. An expanding firm will often increase revenues and boost its market position. However, growth is not a well-defined term, and there is no precise definition of expansion and growth. In the corporate sector, every move is viewed as a step...