Have you ever wondered how society affects your clients' consuming behaviors or how it even affects you as a consumer? Today we focus on the social and cultural parameters that seem to play such an important role. Social factors Culture and subculture Culture describes several aspects of a particular civilization....

We learn friendship from childhood when we are kids and carelessly play with other kids and share our toys. Modern society praises individualism, and friendships that can last today's difficulties are hard to find. This is why it is crucial to keep them. Especially those who have been given the...

There are two different terms that are used to describe the same test when it comes to the core value based on which this was designed. The terms are ''The Big-5'' or the ''OCEAN'' Test. They are mainly oriented in the work sector, and the idea is to understand each...

Transportation is easy, and nowadays, more and more people leave their birthplace for numerous reasons. Most of us will leave our country when an appealing working opportunity appears in the landscape of another country. Still, some people will not hesitate to leave their roots to follow the love of their...

Remote working has helped thousands of employees and businesses adjust to the new working style. It has saved people from moving from one place to another and spending half their salaries on gas. However, some opposing sides need to be considered if we want to continue working in that style....

Keeping track of the day is a habit many people have, including many successful leaders. The idea is quite old, but recent research has shown that several benefits can come out of that simple habit. Today we share all of the important reasons that make diaries a must. Getting rid...

On 12 March 2023, Crown Prince Mohammed bin Salman formally announced the establishment of Riyadh Air, the country's newest national airline. Riyadh Air will be chaired by the Governor of Public Investment Fund (PIF), the sovereign wealth fund of Saudi Arabia, Yasir Al-Rumayyan. At the same time, former Etihad Airways CEO...

Note the question: I am not asking whether a CEO Peer Forum fits you. My question is: Do you have what it takes to make a positive difference in the lives of other CEOs and those they care about? There is no doubt in my mind that you will find...

Over the years, Apple CEO Tim Cook has shared his thoughts on various topics, ranging from leadership, creativity, innovation and Social Change to social responsibility, sustainability, and shared value. Tim Cook has been ranked No. 4 in a list of the most influential CEOs and business executives for 2023; meanwhile,...