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archiveSenior Partner Insider

Fred Porro
CEO Spotlight

Rethinking Brand Activations: How Wasserman Experiential Innovates Beyond Live Experiences

If you’ve ever explored the world of marketing, you’ll notice that live brand activations have become the lifeblood of many experiential firms. It's an undeniable fact that they are a powerful way to capture attention, create catchy moments, and foster direct engagement with consumers. However, as consumer expectations are ever-evolving,...
Banking and FinanceSuccess and Leadership

Kelly Zong, the daughter of the Late Chinese Billionaire Zong Qinghou, Takes Over as CEO of the Wahaha Group

Kelly Zong, also known as Zong Fuli, the daughter of the late Chinese billionaire Zong Qinghou, has officially assumed control of Hangzhou-based beverage giant Wahaha Group, according to a local business registration system. The Qichacha business registration platform confirms that Zong is now the company's chairman and CEO and has...
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