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Special ReportsStats Gate

Gen Z’s Spending Power and Shifting Priorities Highlighted in Global Report from NielsenIQ

NielsenIQ (NIQ), in partnership with World Data Lab (WDL), has published Spend Z: A Global Report, offering a comprehensive analysis of Gen Z’s consumer behavior, values, and spending habits. As the largest generation globally, Gen Z is poised to reshape the consumer market, with their spending power projected to reach...
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