“Good enough” works in some fields. Marketing isn’t one of them.  Nevertheless, plenty of well-meaning marketers adopt a status-quo mentality, even when they clearly see that they’re in a rut. Don’t get me wrong: Marketers who track their return on investment realize that the costs to attract attention are skyrocketing....

First impressions are critical. Companies often utilize event marketing to make big splashes in their target markets when they roll out new products. In order to pull off these campaigns in an efficient and timely fashion, they’ll hire a group of remote brand ambassadors to represent the brand, engage with...