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CEOWORLD magazine - Archive in Shelley Washburn

Shelley Washburn

Shelley Washburn

Shelley Washburn is the president of GSM, a marketing company specializing in digital and direct solutions for the auto industry. She provides brands with data-driven strategy, technology, and creative across all tiers and groups. Shelley Washburn is an opinion columnist for the CEOWORLD magazine.
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The Most Important Leadership Lessons I’ve Uncovered During My 30 Years in Business

To be an effective business leader, you must continually grow and adapt to your industry. That has never been more challenging than in the current business climate. This inability to evolve is due to a few factors. First and foremost, the rate with which technology continues to change has sped...