Shelby Scarbrough began her career in the White House as a member of Pres. Ronald Reagan’s advance team, where she helped coordinate such landmark events as the Reagan-Gorbachev Moscow Summit. She then served as a protocol officer in the U.S. Department of State. In 1990, Shelby founded Practical Protocol, LLC, a company that plans bespoke events for foreign dignitaries such as Nelson Mandela, Pope John Paul II, and Lech Walesa.

Shelby’s experiences in both public service and the private sector have given her a unique insight into the practices that lead to positive relationships and productive communication between individuals, countries, and societies. Shelby resides in the San Francisco Bay Area, where she is a speaker, entrepreneur, and writer.

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Shelby Scarbrough is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn. For more information, visit the author’s website.