The good news is that the U.S. unemployment rate fell to 6.7% in November – down by 8 percentage points from its pandemic high in April of about 15%. The bad news is that well-paying jobs are still hard to find, as many positions that were furloughed or eliminated during...

With the constant evolution of the digital marketing field, it may feel increasingly difficult to assemble the right blend of marketers to handle all your different digital channels. In today’s world, digital marketing isn’t just one job, but a slew of responsibilities. In my 20+ years of experience in this...

Ready to take your office out of its Covid-19 mothballs? Who isn’t! Now that most of the country is in “Phase 2” or better, we’re all hoping the worst of the crisis is behind us. But some of the changes the Pandemic has brought to our personal and professional lives...

Think of these as joyrides for shut-in digital marketers. Right now, unfortunately, you’re probably sheltering-at-home, trying to do as much as you can from your laptop or your phone, sorting out the kids’ online classes, making sure your parents and friends are okay…look, it’s a hard time, but it’s also...

Call me a serial entrepreneur and I’ll take it as a compliment. Since 2000 I’ve founded three companies – I’ve been a C-Suite executive at all three, and a CMO at a fourth, and these experiences have taught me a lot about communication, both internal and external. But what I...

After years of experience, I know a thing or two about getting it done. As an international digital data marketing expert with a successful track record as a serial entrepreneur, I believe that we’re often our own worst enemies when it comes to getting done what we need to. Procrastination...

We use the word “brand” constantly, and not just in the context of advertising and marketing – we regularly apply it to individuals (your “personal brand”). Today’s entrepreneurs and CEOs are well-known brands: when we think of Amazon, we think of Jeff Bezos; Apple equates with Steve Jobs, and we...

You’ve had the idea to start your own business for a while now. Well, forget whatever’s been holding you back and just get it done already! I won’t tell you that starting a business from scratch is easy – anything but – however, I’ve done it several times and here...