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CEOWORLD magazine - Archive in Sangeeta Waldron

Sangeeta Waldron

Sangeeta Waldron

Sangeeta Waldron is a multi-award-winning PR professional and author of Corporate Social Responsibility is Not Public Relations (LID Publishing, 2021). She has been a contributing editor for different news platforms specializing in sustainability and corporate social responsibility, where some of her stories have been published by the United Nations.

In 2009, Sangeeta founded her own London based communications agency, Serendipity PR & Media, and guest lectures at Coventry University on journalism, ethics, global society, social media, and PR. Sangeeta started out her career writing speeches for a previous UK Prime Minister and Ministers. She has worked at the top level with global brands, which includes – The Economist Group; The Times Education Supplement; Mayor of London; Cass Business School; and charities such as the Gaia Foundation, National Federation of Women’s Institutes and Breast Cancer Campaign. In August 2019, Sangeeta published her first business book, The PR Knowledge Book with Business Expert Press. A regular international speaker, she often moderates a panel discussion for Asian Voice newspaper that supports British Asian women in business.

Sangeeta Waldron is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn.
Sangeeta Waldron
Tech and Innovation

CSR: WHAT YOUR CONSUMERS AND WORKFORCE ARE EXPECTING OF YOU

Tech and InnovationSangeeta Waldron
When it comes to social responsibility, consumers are looking for brands to show them — not just tell them — what they’re doing. Greenwashing and token corporate social responsibility (CSR) initiatives are not enough. In this digital world, where authenticity is the buzzword, businesses must keep up with growing demands...