Ralf Specht is a visionary business leader, highly sought-after speaker, and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding & shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint-venture with Jaguar Land Rover, which he grew to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. He is the author of Building Corporate Soul: Powering Culture & Success with the Soul System™ from Fast Company Press, and the forthcoming, Beyond the Startup: Sparking Operational Innovations for Global Growth. His driving vision is to make soulless companies a thing of the past.

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Ralf Specht is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.