Nils Elmark is author The New Local Economy (LID Publishing, 2019) Founder of consultancy Incepcion, has been advising international businesses for 20 years, conducting development projects for companies such as IKEA, H&M, Procter & Gamble and a host of Scandinavian financial organizations. He teaches strategy and future studies at the Danish Business Institute and has previously written three books about technology business innovation and creative strategic communications. Nils Elmark is an opinion columnist for the CEOWORLD magazine. He can be found on LinkedIn.