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Tuesday, November 5, 2024
CEOWORLD magazine - Archive in Naveen Rajdev

Naveen Rajdev

Naveen Rajdev

Naveen Rajdev is the chief marketing officer for Wipro, a global information technology, consulting, and outsourcing company. Naveen manages the global marketing team, which implements all brand initiatives. He believes that powerful technology brands are built on human principles and has been moving Wipro toward becoming a more digital and people-centric brand, leading the foundation of what he calls the "B2i" (i.e., business to individuals) future. The views expressed in this article are his own.
B2B, B2C, B2i
Education and Career

Why B2i Beats B2B and B2C and How to Take Advantage of It

Education and CareerNaveen Rajdev
You’ve heard of B2B and B2C, but the next big thing is B2i — business to individual. As a business leader — and as the world becomes increasingly interconnected — you must think holistically, not only about your clients, but about your clients’ clients, too. B2i doesn’t simply offer us...