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CEOWORLD magazine - Archive in Michael Maslansky

Michael Maslansky

Michael Maslansky

Michael Maslansky is CEO of maslansky + partners. Michael employs research and data-driven approaches to advise Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Michael is a regular contributor to the CEOWORLD magazine.
CEO Insider

When Crisis Hits, Don’t Trust Your Instincts.

Under the heat and pressure of an ongoing crisis, a company’s crisis response is almost always the same: a knee-jerk response that tells their side of the story, get the facts out, or point to who’s to blame. These approaches are almost always ineffective. What’s worse, they often backfire and...