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Mark Peters

Mark Peters

Mark Peters is CEO of Butterball Farms, Inc., recognized nationally as one of The Best and Brightest Companies to Work For® from 2018 to 2024. In 2003, he organized a West Michigan-based pioneering group of CEOs and community leaders to create The SOURCE, a nonprofit that has helped hundreds of workers navigate challenges interfering with their jobs and delivered an average annual return on investment of 200 percent to its partner organizations. Peters is an engaging speaker and storyteller who has addressed TED-x and other audiences. His new book, The Retention Trap: Stop Measuring Turnover, Start Measuring Talent Investment (Post Hill Press, June 3, 2025), follows his first book, The Source. 


Mark Peters is an Executive Council member at the CEOWORLD magazine. You can follow him on LinkedIn, for more information, visit the author’s website CLICK HERE.
Mark Peters
CEO Explainers

Fix Our Talent Shortage by Moving Beyond the Blame Game

Employers are quick to blame talent problems on others. They say: “People are lazy. They don’t want to come to work.” Or, “Look at what schools are turning out these days. I hired a high school kid. He doesn’t know anything.” What’s surprising about this mindset is that we are...