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CEOWORLD magazine - Archive in Lori Turner-Wilson

Lori Turner-Wilson

Lori Turner-Wilson

Lori Turner-Wilson isn’t just at the helm of RedRover Sales & Marketing Strategy as its CEO and co-founder; she’s a trailblazer reshaping the marketing field. With a storied career spanning over three decades, Lori has been pivotal in crafting marketing strategies that yield measurable and substantial results. Her leadership has propelled RedRover to a distinguished position as one of just two full-service B2B marketing firms in the US with the courage to offer a true ROI guarantee to its clients, earning the firm the moniker: “The Results-Guaranteed Agency.”

Lori’s seminal work—her latest international best-selling book, The B2B Marketing Revolution™: A Battle Plan for Guaranteed Outcomes—encapsulates her philosophy and the revolutionary approach that has disrupted conventional marketing wisdom. Since founding RedRover in 2006, she has dedicated herself to refining a methodology that leverages in-depth market research to forge marketing strategies that are not only effective and efficient but also ensure predictable outcomes. This methodology, known as the 12 Battles™ Framework, has been the cornerstone for countless companies, providing them with a powerful arsenal for success. Lori is driven by a profound commitment to bolstering mid-market companies, equipping them to compete effectively with much larger enterprises.

Lori Turner-Wilson is an Executive Council member at the CEOWORLD magazine. You can follow her on LinkedIn.
Lori Turner-Wilson
CEO Insider

Marketing’s Biggest Lie: The Ugly Truth About Why Agencies Don’t Guarantee Results

CEO InsiderLori Turner-Wilson
Imagine if your CFO told you they couldn't predict your company's financial performance. You'd fire them on the spot. So why do we accept this excuse from marketing agencies? Why do so few marketing agencies guarantee marketing ROI? If finance, sales, and operations can be held accountable for performance, why...