In an increasingly competitive environment where customers have more access and more choice, it becomes even more critical to create a unique proposition that elevates a company from its competitors. The largest companies in the world have this — Apple positions itself as luxury tech; Tesla sets itself apart as...

The first time I discovered a company that defied conventional business wisdom, it wasn’t a flashy tech startup or a corporate giant — it was a family-owned wine maker in rural Australia. At the time I was working at a Big 4 accounting firm and they were my client during...

During a conversation with the management team at Reply SpA, an Italian technology consultancy firm, I discovered a distinctive approach to workforce strategy. Reply competes with much larger rivals by implementing a disaggregated business model and emphasising talent mobility in its workforce strategy. Contrary to expectations, Reply, an agile consultancy,...