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Khamzat Asabaev

Khamzat Asabaev

Khamzat Asabaev, CEO and Founder at SoftSmile, started his career at Linklaters in 2009, a leading global firm with headquarters in London. He made a stellar career advising international companies like BP, PepsiCo, Hershey, Goldman Sachs, and others on landmark transactions. He moved to New York in 2014 to pursue a Masters in Law at Columbia Law School. After graduation, Khamzat continued his career at Linklaters working between London, Moscow, New York, and the Middle East. In parallel, he founded and co-founded a number of startups, most noticeably a braces producer in Switzerland (3D Med) and a car-sharing company in Dubai (Motor).

In 2019 Khamzat was offered a prominent role as Head of Practice in Saudi Arabia. He had to relocate to Riyadh and lead the local Linklaters M&A team. It was time to decide if he wants to become an entrepreneur or continue building up his corporate career. Khamzat chose to lead SoftSmile and put all his efforts and resources into making orthodontic treatment affordable.

Khamzat Asabaev is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website CLICK HERE.
Khamzat Asabaev
CEO Agenda

From Vision to VISION: What I’ve Learned Building a Successful AI-Driven Startup

CEO AgendaKhamzat Asabaev
Entrepreneurship is about more than just creating a profitable business; it is about addressing societal challenges and making a positive impact. As the CEO and founder of SoftSmile, my entrepreneurial journey has been fueled by a passion to bridge the access to care gap in the orthodontic market and to...