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Saturday, November 23, 2024
CEOWORLD magazine - Archive in Ken Rutsky

Ken Rutsky

Ken Rutsky

Ken Rutsky is an author, blogger, keynote speaker, and B2B marketing consultant with over 30 years of industry experience. A renowned specialist in achieving and growing market leadership, he has advised a range of B2B companies, including Cisco, FireEye, Lee Hecht Harrison, and such venture capital funded high-growth startups as Jumio and Skyhigh Networks. His new book is Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements.
CEO Advisory

How to Capture B2B Customers’ Attention Amid the Information Clutter

In today’s hyper-competitive, global and instantaneous market, where buyers have nearly unlimited access to information and each other, the fight for their attention is like a crowded treadmill constantly gaining speed. Due to the free-flow of information, buyers have become fiercely independent. A recent survey by CEB reported that 57...