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Saturday, November 16, 2024
CEOWORLD magazine - Archive in Ken Lempit

Ken Lempit

Ken Lempit

Ken Lempit is the President and Chief Business Builder of Austin Lawrence Group, a growth marketing agency that helps SaaS firms reduce churn, accelerate sales, and generate demand through consulting and content marketing services. CEOs and new CMOs should check out his ebook for the New Head of Marketing’s First 100-Day Plan. Ken Lempit is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.
CEO Insider

How CEOs Can Ensure the Success of Their New CMO

Within only three months of the Pandemic, the Wall Street Journal published an article “The Average Tenure of CMOs Falls Again” citing an average tenure in 2019 at 41 months and the median at 30. That was compared to an average tenure of 76 months (median 53) for their CEO...