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CEOWORLD magazine - Archive in Katherina Davis - Page 7

Katherina Davis

Katherina Davis

Deputy News Editor at CEOWORLD Magazine. Covering money, work, and lifestyle stories. Covering issues of importance to public company nominating and corporate governance committees, including new director recruitment, board evaluations, onboarding, director compensation and overall corporate governance. More recently, I have joined the newsletters team, writing and editing some of the CEOWORLD Magazine's key reader emails.
email marketing
Big Business

The Dos and Don’ts of E-Commerce Holiday Email Marketing with Providers like Mailchimp, Klaviyo, and Omnisend

Big BusinessKatherina Davis
With the holiday season right around the corner, shoppers' inboxes will soon be flooded with festive promotional emails. For eCommerce brands, this brings immense potential but also a serious challenge. When done right, holiday email marketing can significantly boost sales and engagement. However, a poorly executed campaign risks being ignored—or...
Dynamic Product Ads (DPAs)
Big Business

Promoting E-commerce Through Dynamic Product Ads

Big BusinessKatherina Davis
Dynamic Product Ads (DPAs) have become a game-changer for e-commerce brands seeking to elevate their presence on Facebook and Instagram. By enabling the creation of highly personalized, visually compelling ads, DPAs help brands reach their audiences with relevant content that resonates, driving engagement, and conversions. Below, we’ll explore how to...
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